Flamin' Hot is the story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global phenomenon.
The film’s title comes from the infamous so-called “Saipan Incident” in 2002, when Keane was captaining the Irish national side ahead of the FIFA World Cup finals in Japan. While preparing on the tiny island of Saipan, the soccer star — known for his hot-
